What We're Thinking

Designing In Color

Learning and understanding color is important in design. While some people think color just comes natural, there is a science to it. I've listed some of the basics to help people new to the concept, get on board.


Defining Strategy

There appears to be some confusion about business and product strategy, and there may be questions about what strategy even is. Here is a quick take on what makes the start of a good strategy.


Edge Tension

Some designers call it margin, padding, white space or buffer. When there is none, I call it "Edge Tension." Why does good design often have white space? Is it the same reason none of us like to be with a "close" talker?